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Less Emissions Inc. and CARAS partner to help offset the carbon footprint of the 2015 JUNO Awards!

TORONTO, March 10, 2015: Less Emissions Inc., Canada’s highest quality offset provider, is partnering with The Canadian Academy of Recording Arts and Sciences (CARAS) to provide carbon offsets and help to reduce the climate impact of the 44th annual JUNO Awards. Through this partnership, Less will offset greenhouse gas emissions resulting from the heating and cooling of JUNO Week event venues and travel by CARAS members, 2015 JUNO Award nominees, organizers, production crews, and JUNO Week event attendees.

“Less Emissions is proud to be part of CARAS’ sustainability strategy for the 2015 JUNO Awards,” said Ron Seftel, Director, Less. “By using carbon offsets for the 2015 JUNO Awards, CARAS is demonstrating one way that all Canadians can responsibly reduce their environmental impact.”

The offsets are sourced from the Fredericton Region Solid Waste Commission’s (FRSWC) Landfill Gas Management System, a facility designed specifically to reduce greenhouse gases created by landfill waste. The project captures and flares landfill gas emitted by waste, eliminating approximately 45,000 tonnes of CO2 equivalent from the atmosphere each year—emissions that would have otherwise been released into the environment.

The CARAS sustainability strategy involves collaborating with partners and suppliers to reduce resource consumption, manage waste, mitigate climate change impacts, opt for environmentally and socially responsible goods and services, inspire people to get involved, and create positive legacies for the host community.

Specific examples of actions being taken in relation to the 2015 JUNO Awards include designing sets for the JUNO Awards CTV Broadcast and Gala Dinner with reusable items, providing production crews and volunteers with reusable water bottles as well as water coolers for refills, providing free public transit to all volunteers with credentials, using biodegradable and litter free wristbands for JUNO Fan Fare and JUNOfest, and pushing out communications to inspire people to live and work more sustainably.

You can check out the JUNO Awards website to get engaged and learn more about how Less Emissions, CARAS and The JUNO Awards work together!


About Less
Less was ranked as Canada’s highest quality offset provider in Purchasing Carbon Offsets: A Guide for Canadian Consumers, Businesses and Organizations, released in 2009 by the David Suzuki Foundation and the Pembina Institute.

Less provides high-quality offsets sourced from Gold Standard certified projects, a globally recognized carbon offset certification standard, and VER+-certified projects, an equivalent Kyoto Protocol-based offset standard. In conjunction with conservation and switching to environmentally low-impact products and services, offsetting with trusted, verifiably additional offsets from Less can allow homes and organizations to reduce their carbon footprint, support sustainable development initiatives, and leave a lighter impact on the earth. Less is a trademark of Less Emissions Inc., a wholly owned subsidiary of Bullfrog Power Inc., a Certified B Corporation. Unlike traditional corporations, Certified B Corporations are required to consider the impact of their decisions on their employees, suppliers, community, consumers, and the environment. www.less.ca

The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards and other year-round initiatives. For more information on the 44th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca or www.carasonline.ca.


Contact Less Emissions Inc.
Jonathan McKay
Public Relations Manager
Tel: 416.360.3464 ext 239
Email: jon.mckay@less.ca

For more information on CARAS or the 2015 JUNO Awards:
Adrienne Kakoullis, Holmes PR: 416-628-5610

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