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Kraft Canada offsets travel emissions from Second Annual Kraft Celebration Tour with Gold Standard carbon offsets

Kraft Canada partners with Less Emissions Inc. to reduce the carbon footprint of its 2010 national cross-country tour featuring TSN’s SportsCentre.

TORONTO, August 18, 2010: Less Emissions Inc., Canada’s highest quality offset provider, announced today that Kraft Canada will offset the travel-related emissions from the Kraft Celebration Tour, a 10 day cross-Canada event running from August 20 to 29, 2010. During the Tour, 10 Canadian communities will be awarded $25,000 from Kraft Canada to help refresh a facility within their community and TSN’s flagship sports news program, SPORTSCENTRE, will broadcast live in their area.

All Less offsets are sourced from certified Gold Standard projects, a globally recognized standard endorsed by leading environmental groups including WWF International, the David Suzuki Foundation, and the Pembina Institute. Gold Standard projects achieve GHG emission reductions through international projects that focus on renewable energy and energy efficiency that reduce emissions at the source. In July 2009, Less was ranked as the highest quality offset provider in the Carbon Offset Purchasing Guide released by the David Suzuki Foundation and the Pembina Institute.

“Kraft Canada is thrilled to be able to offset the carbon emissions from the Kraft Celebration Tour with the highest quality offsets available,” said Jack Hewitt, Vice-President, Marketing Services, Kraft Canada. “Working with Less is an important part of our commitment to reducing our carbon footprint and increasing awareness of climate change.”

The decision to offset travel emissions from the Kraft Celebration Tour complements Kraft Canada’s existing environmental strategy. Its goals include reducing energy and energy-related carbon dioxide emissions by 25 per cent, water consumption by 15 per cent, solid waste by 15 per cent and eliminating 150 million pounds of packaging material by 2011 based on 2005 levels. Three of Kraft’s Canadian facilities – the Mississauga Mill, the Scarborough Bakery and the Oakville plant – have already reached zero-waste-to-landfill status through the reduction, sorting and repurposing of solid waste.

“We’re pleased that Kraft Canada has chosen to offset the travel-related carbon emissions of the 2010 Kraft Celebration Tour through Less,” said Ron Seftel, Director, Less. “Kraft is demonstrating a strong commitment to environmental action through its existing sustainability strategy and by taking steps to mitigate emissions from the event.”


About Less
Less is Canada’s only provider of an EcoLogo-certified carbon offset program for businesses and individuals interested in lessening their environmental impact. Less provides high-quality offsets sourced from Gold Standard projects, a globally recognized carbon offset certification standard endorsed by leading environmental groups including WWF International. In conjunction with conservation and switching to environmentally low-impact products and services, offsetting with trusted, verifiably additional offsets from Less can allow homes and organizations to reduce their carbon footprint, support sustainable development initiatives, and leave a lighter impact on the earth. The company has pledged to donate 10% of profits to organizations that support sustainability. Less is a trademark of Less Emissions Inc., a wholly owned subsidiary of Bullfrog Power Inc.

About Kraft Canada
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.


Contact Less Emissions Inc.
William Pointon
Manager, Public Relations
Tel: 416.360.3464 ext 221
Email: william.pointon@less.ca

Contact Kraft Canada
Lynne Galia
Manager, Media Relations
Tel: 416.441.5610
Email: lynne.galia@kraft.com


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