The Less Approach
At Less, we recognize that offsetting is an imperfect solution to the complex issue of climate change. Along with environmental groups like WWF, we stress that offsetting should be a last resort only. When reducing your environmental impact, Less advises a three-step approach:
Reduce your environmental impact through direct efforts to reduce your energy consumption and increase energy efficiency. Whenever and wherever possible, use less!
Switch to green
For those products and services that you use, switch to green — in other words, select environmentally lower-impact alternatives where available.
By switching to green products and services, you not only reduce your impact on the environment, but you can actually play a role in transforming the marketplace. You increase demand for these products and encourage their development and expansion in Canada.
For all of your energy needs, Less' parent company Bullfrog Power offers easy, affordable ways to switch to green. When you choose Bullfrog's green electricity, green natural gas and green fuel, you eliminate your energy emissions and support the development of renewable energy projects all across Canada.
For those emissions you can't reduce or eliminate — your air travel-related emissions — count on Less to offset them.
Environmental groups advise that offsets should be used to address only those emissions that cannot be avoided through conservation or through switching to a more environmentally friendly alternative. In other words, offsets are a last resort when efforts to conserve and choose green have been exhausted. When you do choose offsets to mitigate the impact of your air travel, make sure you're selecting the highest quality carbon offset provider: Less Emissions.